Brakes launches ‘Ways to Save’ programme for foodservice businesses

Wholesaler Brakes has launched a ‘ground-breaking’ new initiative to support Britain’s independent food businesses.

‘Ways to Save’ is one of the largest programmes of support that Brakes has ever run. It offers a range of measures aimed at helping under-pressure food businesses, at a time when many are under threat from rising employment costs in April.

The programme launches with Brakes’ most comprehensive cash-back offer to date, giving customers the opportunity to get money back on more than 500 Sysco Classic products, plus additional cashback extras providing up to 20% on a range of Sysco and branded products.

Paul Nieduszynski, chief executive for Sysco GB, said: “We have invested in a huge programme of activity to support independent businesses when they need it most. There are many and varied challenges facing food companies and we’re playing our part by launching our biggest ever cashback campaign.

“We’re confident that the scale of the programme means that every single independent business will benefit, with cash in their pocket, available almost immediately so that they can use it straight away.”

The ‘Ways to Save’ campaign will provide supporting materials to help customers save money, with ways to reduce kitchen waste, ideas to decrease costs and low-cost recipe inspiration. A ‘Ways to Save’ logo will feature on the website guiding customers to products and support solutions that will help them save money